Did you know by 2017, 10% of airlines revenue will be driven through the mobile channel? This will account up to $70 billion worth of revenue. Today, we're talking about everything to do with mobile marketing strategies for airlines. So make sure your seat belt is fastened correctly, your tray table is stowed up in front of you, and your seat is in the upright position, and let's get into it.
.@PulsateHQ Academy EPISODE #8 [WATCH] Mobile App Marketing Strategies For Airlines
VIDEO TRANSCRIPTION | EPISODE #8
Did you know by 2017, 10% of airlines revenue will be driven through the mobile channel? This will account to up to $70 billion worth of revenue. Today, we're talking about everything to do with mobile marketing strategies for airlines. So make sure your seat belt is fastened correctly, your tray table is stowed up in front of you, and your seat is in the upright position, and let's get into it.
So what are the challenges facing airlines today? One of the big one is how do we improve the passenger experience, but also how do we differentiate it from our competitors? Another one is ticket sales and ancillary purchases. How do we drive these to add additional revenue to the company and to the airline? How do we best deploy mobile payments? It's something you really need to look at integrating into your already existing app, if you haven't already. How do we make travel less stressful and easier for passengers?
One of the big things about travel is, it gets quite stressful for passengers. So to make that easier, and integrating some sort of loyalty program within the app itself, directions within the airport, when their gate has opened, when their boarding time is - these are things that will overall add to the experience, and improve it. So who at the moment is really doing this, and who is the first in class in terms of mobile apps for airlines?
KLM have deployed 2,000 beacons in partner with Schiphol Airport, which they are helping their passengers connect to their gates
Some of KLM's mobile marketing strategies include deploying 2,000 beacons in partner with Schiphol Airport, which they are helping their passengers connect to their gates. So they'll basically get a walking time to the next gate, and it will tell them the details of that flight, as well. British Airways are also doing stuff around their lounge, with their high class passengers. So basically, when you're in a lounge through iBeacons, they can tell you when that flight is boarding, and also when the gate has opened, as well. Virgin are doing something similar within Heathrow. They're actually using it with the private security channel, with their upper class passengers. They can basically be notified, as when they approach the security channel to have their boarding pass open and ready to be scanned.
And again, these two, Virgin Atlantic and British Airways are the first in show in Heathrow and they're really leading the way in the iBeacon technology with airlines. So what are the ideas and use cases we can do? So approaching the airport, or even pre-flight, are two of the main ones you need to look into, of really getting that person engaged with app as you're getting to the airport, then at the gate or in the lounge itself, like Virgin and British Airways are doing, alerting people when the gates are open, and when that flight is actually boarding.
Virgin Atlantic and British Airways are the first in show in Heathrow and they're really leading the way in the iBeacon technology with airlines
There's a lot you can do within in-flight. If you have ancillary purchases, you have a mobile wallet, Apple Pay, Android Pay. There's loads of things you can do there now, in terms of getting people to purchase things on flight as well, and also rewards program, a big thing again. Loyalty, getting person who loves using your airline and loves using your app, using it even more and driving more venue. So what's the future? What do you need to do to really adapt?
You obviously need to adapt to the technology, like we already talked about, beacons, geofencing, segmentation. These are all things you can do right now, and really make your app stand out from the crowd. We can also-, know your customer. Mobile payments, they're huge things. And also, no two passengers are the same, so we need to give them individuality or group them as well.
And that's something that really helps you stand out from the crowd. And that's pretty much it. And if you have any further questions, you know where to reach me, at my e-mail below or you can get us at the Pulsate Twitter tag @PulsateHQ. Thanks very much, and see you next week.